MyCuraJoy Coaches

AI-Powered Wellness Support for Those in Need

MyCuraJOY is a wellness platform that helps families develop social-emotional skills through clinician-created content, AI coaches, interactive games, and a rewards system.

I designed a Coach Listing Page that introduces users to each clinician-trained AI coach’s unique personality and expertise, simulating a friend-like interaction for emotional support.

This Agile project was organized in 2-week sprints, ensuring we met launch targets. The Coach feature launched internally in July 2024, with a public release following in September.

MyCuraJOY is a wellness platform that helps families develop social-emotional skills through clinician-created content, AI coaches, interactive games, and a rewards system.

I designed a Coach Listing Page that introduces users to each clinician-trained AI coach’s unique personality and expertise, simulating a friend-like interaction for emotional support.

This Agile project was organized in 2-week sprints, ensuring we met launch targets. The Coach feature launched internally in July 2024, with a public release following in September.

Mental Health

role

Product Design Intern

team

2 Product Designers
1 Design Lead
1 Project Manager

stakeholders

6 Software Engineers
Founder

Timeline

Summer 2024

company

curaJOY, Nonprofit tech

MyCuraJOY provides an accessible space for people to talk about their emotions.

This case study highlights the overview of the project. For an in-depth look at each stage of the design process, start here:

View Full Deck

challenge

Children want a safe, private space to share their feelings—without parents watching.

Children are often reluctant to share personal emotions and secrets with their parents, feeling a need for privacy and control over their own experiences.

To address this, we aim to create an AI coach that feels trustworthy, relatable, and emotionally supportive, providing a safe space for children while being guided by clinical expertise.

problem definition

Users like to talk with friend-like AI coach who has shared interests and emotionally support them at the same time.

To understand how to make AI coaches feel more like friendly, supportive companions, I examined existing designs and identified key user expectations:

Key Questions

What do users expect from their interaction with an AI coach?

How can we highlight a coach’s personality and expertise simultaneously?

→ A coach that feels

trustworthy

engaging

relatable

impact

Users like to talk with friend-like AI coach who has shared interests and emotionally support them at the same time.

Increased Engagement

Users showed more interest in chatting with coaches who felt like friends.

Enhanced User Trust

Relatable, friendly AI coaches helped users feel emotionally supported.

Business Value

By boosting engagement, the friend-like AI coaches increased user retention and business value.

superpowers

How to make mental wellness support more approachable & accessible yet stay professional?

Engage users through interests and expertises

Inspired by video games and dating apps, I designed the interface to integrate coaches’ interests and characteristics and expertises, creating a fun and engaging experience tailored to young users.

Bring AI coaches to life

Each coach profile highlights relatable qualities and shared interests. Thoughtful visuals and compelling copy build rapport, encouraging users to connect and reducing hesitation.

Design Process

Agile drives innovative change

Define

Framed the problem and developed a design strategy to align with project goals and user needs.

Design

Created wireframes and UX designs, ensuring clarity and functionality in user interactions.

Test

Conducted internal testing with the design team to evaluate and validate the design solution.

Iterate

Refined the design through an ongoing test-iterate cycle, incorporating feedback until receiving approval for launch.

learnings

Building a strong project foundation begins with clear questions, early testing, team alignment, and empathetic communication.

Asking questions to different stakeholders helps me understand the context of the product and clarify things when just onboarded.
Clearly defining the terms and achieving team alignment before starting the project helps avoid inconsistent understanding among team members.
Lo-fi prototypes made for internal testing before usability testing help spot many usability issues more agilely and efficiently.
Creating an agenda for meetings helps stick to the topic and respect attendees’ time.
Avoiding jargon while communicating with stakeholders shows empathy as a designer.

thank you ♡

MyCuraJoy Coaches